Although many marketers would argue that you should not cut marketing budgets in a recession, given the severity and unpredictability of the current economic crisis, the reality is that you may be forced to do so.

The resources on this website will help you identify where and how to cut budgets, how to optimise what’s left and how to improve marketing effectiveness and efficiency.

The following booklets show you key steps to take today to ensure you’re getting to the smartest strategy possible for your company.